Substack is refuting claims that its new short-form posting service Notes mimics Elon Musk’s Twitter and is supposed to compete with the outstanding social media platform.
Mr. Musk has branded Notes as a “Twitter clone” and penalized Substack hyperlinks revealed on Twitter earlier this month, limiting engagement and labeling Substack content material as unsafe. Twitter later lifted such restrictions.
Substack co-founder Chris Best mentioned this week his new Notes platform isn’t meant to compete with Twitter, regardless of additionally describing it as a substitute for Twitter.
“To look at Substack Notes and say, ‘Well, it looks like other products that I’m familiar with’ is like looking at a Tesla and saying, ‘It’s the same as an Aston Martin because they both have a steering wheel,’” Mr. Best informed The Verge. “You drive them, they’ve got four wheels. They’re completely different because the thing that powers them, the fuel is completely different.”
Substack’s Notes is meant to present the platform’s writers a spot to publish short-form content material and advocate posts, pictures, quotes and hyperlinks, in accordance with Substack’s co-founders’ announcement earlier this month.
The platform visually resembles Twitter, and Mr. Best acknowledged that folks can learn Substack writers’ posts at no cost much like Twitter.
But the Substack co-founder mentioned his firm’s enterprise mannequin is what makes Notes completely different from social media web sites. Mr. Best mentioned Notes won’t have advertisements, and he needs paying readers to gas the platform, with free customers changing into paid subscribers of his platform’s writers.
“My mental model of this is, basically, everybody’s going to either have to turn into TikTok or turn into Substack. We are already Substack,” Mr. Best informed The Verge. “In the broad sense, that creates an alternative to the attention economy. Substack, as a whole, is an alternative to Facebook and Instagram and Twitter and TikTok and over time, we think this alternative model will grow.”
Twitter and Mr. Musk are usually not poised to cede the short-form publishing area to Substack.
After deploying momentary restrictions on Substack, Twitter is now rolling out new options that may permit its customers to publish longer content material much like what seems on Substack already.
“Starting today, Twitter now supports Tweets up to 10,000 characters in length, with bold and italic text formatting,” Twitter introduced Thursday night time on its platform through its @TwitterWrite account. “Sign up for Twitter Blue to access these new features, and apply to enable Subscriptions on your account to earn income directly on Twitter.”
Content Source: www.washingtontimes.com