PHOENIX — Kevin Durant and Nike have agreed to a lifetime contract, making him simply the third NBA participant to obtain such a deal, becoming a member of Michael Jordan and LeBron James.
The 13-time All-Star has a relationship with Nike that dates again to 2007, releasing 15 totally different units of sneakers. A sixteenth is coming quickly.
“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership,” Durant stated in a press release posted on Boardroom, a media firm he co-founded. “We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with this deal.”
The lifetime deal will proceed to incorporate sneakers and different attire, together with different “community and philanthropic collaboration focused on grassroots basketball.”
The 34-year-old Durant joined the Phoenix Suns in a midseason commerce with the Brooklyn Nets. The two-time Finals MVP paired with Devin Booker, Chris Paul and Deandre Ayton to assist the Suns beat the Los Angeles Clippers within the opening spherical of the NBA playoffs.
They’ll face the Denver Nuggets in Game 1 of the second spherical on Saturday.
“As one of best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years,” stated John Slusher, Nike government vp of world advertising. “We look forward to continuing to serve the next generation of athletes together.”
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