The new house owners of Chelsea FC are in talks with Allianz, the German insurance coverage large, about taking up as its principal shirt sponsor as they grapple with the affect of a dire debut season on the membership’s funds.
Sky News has learnt that Allianz is amongst a handful of firms in discussions with the Stamford Bridge outfit about changing the cell telecoms firm Three on the finish of the season.
People near the scenario stated Chelsea hoped to strike a cope with a brand new sponsor throughout the subsequent six weeks forward of preparations for the 2023-24 season.
The Blues’ present cope with Three is reported to be value £40m yearly.
Todd Boehly, Chelsea’s new controlling shareholder, was stated in February to be assured of touchdown a extra profitable deal than the £120m settlement struck with Three in 2020.
Chelsea’s disastrous season on the pitch, nevertheless, dangers undermining its business ambitions, with the lads’s crew sitting in eleventh place within the Premier League – 10 factors above the relegation zone and 36 factors behind Arsenal, the present leaders.
The absence of European soccer from Stamford Bridge subsequent season will hamper its capacity to acquire a bumper worth from a brand new sponsor.
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Chelsea is one in all a big variety of golf equipment, which additionally embrace Manchester United and Newcastle United, eyeing new shirt sponsors at a time when the Premier League is within the technique of lowering business offers involving playing firms.
Allianz is among the many companies in talks with Stamford Bridge. Pic: AP
Three quickly ended its affiliation with Chelsea final yr when the federal government sanctioned the membership’s then-owner, Roman Abramovich.
A Chelsea spokesman declined to remark, whereas Allianz stated: “This is not an imminent deal for us.”
Content Source: information.sky.com