‘Important overhaul’ of Oscars social media and marketing campaign guidelines after Andrea Riseborough nomination controversy

The Academy of Motion Picture Arts and Sciences has introduced a raft of adjustments round social media and campaigning, following controversy surrounding one among this 12 months’s high nominations.

British star Andrea Riseborough’s shock Oscar nod for finest actress for her position in low funds indie movie To Leslie, adopted endorsement from Hollywood heavyweights together with Kate Winslet, Jennifer Aniston, Edward Norton and Cate Blanchett.

Not beforehand thought-about to be a contender within the race, some felt her nomination had come on the expense of black performers beforehand anticipated to make it into the class.

While a overview discovered that no tips had been damaged, and Riseborough’s nomination remained in place the Academy did say that “social media and outreach campaigning tactics” utilized by the movie had “caused concern,” and that adjustments would subsequently be made.

Now, in what the Academy have known as “the most significant overhaul since their inception in 1994,” there have been key updates to marketing campaign promotional laws and awards guidelines for subsequent 12 months.

Changes embody clarification of guidelines concerning non-public occasions and gatherings, with people now in a position to host formal “for your consideration” occasions however prohibiting studios and firms from funding or endorsing them.

Members can’t use social media to “encourage or discourage members to vote for any motion picture, performance, or achievement”.

Voters will now not be capable of converse to the media about their selections, even anonymously.

Studios can now solely placed on 4 “hosted” screenings within the pre-nomination interval (these are usually movie star led), nonetheless the brand new guidelines permit for a vast variety of Q&As and panel discussions all through the voting season.

And the Academy’s Board of Governors are utterly barred from internet hosting non-public occasions, gatherings, screenings or moderating an occasion except they’ve direct involvement with a movie.

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The Academy has additionally expanded its language on regulation violations and penalties, together with the method for reporting and reviewing a violation, and tweaked submission deadlines throughout varied classes.

Next 12 months the Oscars will introduce new range guidelines in a bid to enhance illustration within the business, forcing studios to fulfill two of 4 standards for his or her movies to be eligible for finest image from 2024.