Linda Yaccarino, Twitter’s new CEO, on Monday shared her ideas on the way forward for Twitter.
In a protracted tweet thread that was additionally emailed to workers, the CEO defined what Twitter 2.0 will appear like.
“Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. That’s not an empty promise,” Ms. Yaccarino mentioned. “That’s OUR reality.”
Ms. Yaccarino’s imaginative and prescient of Twitter’s future appears to be like lots like former CEO Elon Musk’s however with barely extra skilled phrasing. When Mr. Musk purchased Twitter final yr, he entered his CEO place with the intention of turning the positioning right into a haven without cost speech.
Mr. Musk’s “free speech absolutism” meant bringing again accounts that had been banned underneath earlier Twitter management. A variety of these accounts had been conservative influencers, together with former President Donald Trump.
Mr. Musk obtained plaudits from conservatives who lastly had been shed of Twitter’s earlier shackles. At the identical time, some advertisers backed out of placing their adverts on Twitter after stories of elevated hate speech on the platform. The end result has been a lack of income for Twitter, which is bringing in simply half of the promoting income it was on the similar time final yr.
In response to his cash troubles, the billionaire proprietor introduced in Ms. Yaccarino, a longtime advert government, to take over as CEO whereas he continues as government chairman and chief know-how officer.
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