Anheuser-Busch and Trackhouse Racing introduced a multiyear settlement Tuesday that may make Busch Light, lengthy one of many foremost sponsors for retiring NASCAR star Kevin Harvick, the first sponsor for Ross Chastain within the Cup Series.
The deal, which begins in 2024, had been within the works for months, however an announcement was pushed again when Anheuser-Busch grew to become embroiled in controversy for sending a commemorative Bud Light can to transgender influencer Dylan Mulvaney.
Many conservatives and critics of the LGBTQ+ group boycotted Bud Light, which has since been supplanted by Modelo as America’s best-selling beer, whereas a few of Mulvaney’s followers claimed the model didn’t do sufficient to help her.
Busch Light, which is considered one of NASCAR’s 4 premier companions, was silent on social media from April 3 till June 22, three days earlier than Chastain gained the Cup Series race at Nashville Superspeedway. Trackhouse made it back-to-back wins the next week, when Shane van Gisbergen triumphed in his collection debut on the road course in Chicago.
“Ross has already accomplished so much in his career and we’re so proud an iconic brand like Busch Light sees his commitment not only to the sport but to his fans,” Trackhouse founder Justin Marks stated. “It’s been Trackhouse’s goal from Day 1 to build something special and different, something that resonates with the fans and partners in NASCAR. For Busch Light to recognize this and commit to the vision is both humbling and inspiring.”
Busch Light has been a sponsor in NASCAR for 44 years, investing not solely in race groups but in addition lending its identify to the Busch Pole Award and the Busch Light Clash. The model has sponsored the No. 4 automotive of Harvick since 2016.
“We’ve activated many different types of programs with our sponsorship through the years, and we’re thrilled to team up with Trackhouse Racing and Ross Chastain,” stated Krystyn Stowe, the top of promoting for the Busch model at Anheuser-Busch.
Chastain’s aggressive fashion has made him standard amongst many followers – his video-game transfer final season was swiftly banned by NASCAR – and profitable on the monitor, the place he’s already locked into the playoffs by advantage of his win at Nashville. But the way in which he wrecked Brennan Pool at Dover and squeezed Noah Gragson right into a wall at Kansas – resulting in a dustup on pit street – have made him loads of enemies within the storage space.
After one other wreck at Darlington that took Kyle Larson out of competition, Marks advised SiriusXM’s NASCAR Radio that he would take a extra energetic function in guaranteeing that Chastain raced different drivers cleanly going ahead.
“I love the kid and I love the opportunity he’s giving every single person who works at Trackhouse to put a championship run together,” Marks stated, “but there’s stuff that needs to be cleaned up and it’s a process he’s going to have to start going through.”
Chastain, whose household farms watermelons in Florida, was concerned in a wreck Sunday at Atlanta and completed thirty fifth.
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