Embattled vaping firm Juul filed a request with the Food and Drug Administration this week for a brand new digital cigarette with age verification capabilities.
The firm filed a Premarket Tobacco Product Application with the FDA for a “next-generation vapor platform” on Wednesday that will use an app for age verification, in accordance with a launch from the corporate. The new machine would additionally stop counterfeit vapor pods from getting used with a “unique Pod ID chip.”
“With our next-generation platform, we have designed a technological solution for two public-health problems: improving adult-smoker switching from combustible cigarettes and restricting underage access to vapor products,” stated Juul Chief Product Officer Kirk Phelps.
Juul already launched the product, known as Juul2, within the U.Ok. in 2021. Company-sponsored analysis confirmed that 32% of customers switched utterly from smoking cigarettes after six months of utilizing the brand new system.
Attorneys common throughout the U.S. have stated that Juul inappropriately marketed its merchandise as smoking cessation units, which served as a pathway for cigarette use by kids. The e-cigarette firm as soon as dominated the business with flavored nicotine pods.
Since 2019, Juul has paid practically $1 billion in settlements throughout the nation associated to the corporate’s youth advertising actions. The firm paid $462 million after settling youth vaping lawsuits in New York, California, Illinois, Massachusetts, Colorado and the District for $462 million.
The settlements from earlier this 12 months additionally required that Juul not market its vaping merchandise straight or not directly to individuals beneath the age of 35, and to restrict the net and in-store purchases of its prospects.
Juul’s push for a brand new product comes as new CDC knowledge discovered that about 11% of younger adults between 18 and 24 years outdated use e-cigarettes.
Content Source: www.washingtontimes.com