By Erik Gudris | @atntennis | Thursday, August 3, 2023
Tennis icon Billie Jean King is now an element proprietor within the lengthy operating ladies’s tennis workforce occasion that bears her title.
The International Tennis Federation (ITF) introduced that it has fashioned a brand new partnership with TWG Global, which incorporates King, to create a three way partnership to market and promote the lengthy operating Billie Jean King Cup, previously often called Fed Cup.
Fed Cup started 60 years in the past and the occasion’s title was modified in 2020 to be rebranded because the Billie Jean King Cup.
We have some very thrilling information about @BJKCup
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— ITF (@ITFTennis) August 3, 2023
The new entity, Billie Jean King Cup Limited, may have the ITF holding a 51% share and TWG Global 49% in an effort to safe new sponsors, and broadcast and business partnerships.
“We want the Billie Jean King Cup to have a positive, lasting sporting and social impact on all 211 ITF Federations. This competition has always been a powerful platform for the global growth of women’s tennis and with this news we are committed to having a bold, historic and lasting impact for generations to come,” Billie Jean King stated in an announcement. “We are grateful to Mark Walter and TWG Global for his or her funding.
“The goals of TWG Global, BJKE and ITF are completely aligned, and we will work together to build on this event’s incredible 60-year history to achieve an even greater future for women and women’s sports.”
In 2022, because of new title sponsorship, ladies competing within the Billie Jean King Cup Finals obtained the identical prize cash as did males for the Davis Cup Finals. The Billie Jean King Cup World Champion, Switzerland, took dwelling an unprecedented $2 million prize.
“It is thrilling and fitting in its 60th year to announce a unique partnership for the Billie Jean King Cup formed by people who have worked in sports and tennis all their lives. This joint venture will be overseen and operated by leaders who bring vast knowledge, experience, and shared passion to the global development our sport and who hold a remarkable track record in growing women’s tennis,” David Haggerty, ITF President stated.
“We now have a significant opportunity to elevate the Billie Jean King Cup with this investment and a team of people working on this property every single day. This is a long-term partnership, and it allows us to build the event on multiple levels and make sure we have all of the elements in place, so that it continues to be the preeminent global team competition not only in tennis, but in women’s sports. The Billie Jean King Cup is a strong platform to elevate equality and women. Our goal is to help more women secure senior leadership and board positions with all ITF federations; have more women in media so that our story is told around the globe; and to have more women as officials,” Ilana Kloss, CEO of BIKE stated in an announcement.
Switzerland gained the 2022 version of the long-running occasion.
A document 134 nations have entered the Billie Jean King Cup competitors in 2023 from Regionals to the house and away ties of the sooner phases as much as the Qualifiers and Play-Offs. The world’s twelve greatest nationwide groups have secured their place to its pinnacle occasion, the 2023 Billie Jean King Cup Finals, which occur from 7 to 12 November in Seville, Spain.
Photo Credit: Rob Newell/CameraSport
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