Thursday, October 24

DeSantis’ group mocks Bud Light with ‘Real Men of Women’s Sports’ advert

Florida Gov. Ron DeSantis’ political group unleashed an advert dinging each Bud Light and female-identifying males in ladies’s athletics with a send-up of the traditional “Real Men of Genius” beer commercials.

The title? “Real Men of Women’s Sports.”

The 30-second spot options video of male-to-female transgender athletes, together with NCAA ladies’s swimming champion Lia Thomas, former Connecticut highschool monitor star Terry Miller, New Zealand weightlifter Laurel Hubbard, and MMA fighter Alana McLaughlin.

“Today we recognize the men who’ve hacked the system,” says the narrator as a background singer warbles “hacked the system.”

“Once mediocre in the men’s division, now cream of the crop in the women’s,” the narrator continues. “You couldn’t cut it with the boys, so you pushed women off the podium. Because without you, sports would be fair. Without you, women’s sports would be for, well, women.”

The advert parody launched Monday comes with Anheuser-Busch going through a nationwide backlash for honoring transgender influencer Dylan Mulvaney on a Bud Light can for marking 12 months of “girlhood.”

The “Real Men of Genius” tv and radio advert marketing campaign plugging Bud Light ran from 1998 to 2001.

The DeSantis group emphasised the governor’s bona fides on ladies’s athletics. Mr. DeSantis signed in June 2021 the Fairness in Women’s Sports Act, which requires scholastic athletes competing in single-sex sports to take action primarily based on their organic intercourse.

Mr. DeSantis additionally issued a proclamation declaring Florida-born swimmer and Olympic silver medalist Emma Weyant the rightful winner on the 2022 NCAA championships within the 500-yard freestyle.

Ms. Weyant positioned second to Ms. Thomas, the primary male-born athlete to win an NCAA Division I ladies’s title.

Ms. Thomas later insisted that “trans women are not a threat to women’s sports.” Supporters of transgender athletes insist that “trans women are women” and may have the ability to compete primarily based on their gender id.

The debate is rising as a potent challenge for 2024. Former President Donald Trump, a candidate for the Republican presidential nod, has mentioned he would ban organic males in feminine sports.

The Biden administration’s proposed federal rule launched earlier this month would invalidate blanket state bans and require colleges to indicate that equity and security could be harmed by transgender participation in particular person sports.

Content Source: www.washingtontimes.com