Sunday, October 27

WWE’s SummerSlam pulls in $7M in sponsorship income, up 23% from a yr in the past

WWE’s sponsorship income for SummerSlam rose 23% from a yr in the past to $7 million, probably the most for any occasion outdoors of WrestleMania.

The Saturday occasion in Detroit additionally introduced in large merchandise gross sales, up 60% from a file set in 2021. It was the perfect efficiency in firm historical past for any premium dwell occasion outdoors of WrestleMania.

Sponsorship income for this yr’s WrestleMania doubled to greater than $20 million, a file for any WWE occasion. Sponsors for the occasion, which was headlined by Roman Reigns dealing with Jey Uso, included Slim Jim, C4 and Rocket Mortgage.



WWE’s occasions proceed to draw sturdy numbers on social media as effectively. Its SummerSlam content material generated greater than 100 million video views throughout all platforms, led by Samantha Irvin saying Logan Paul’s win towards Ricochet, which drew 30 million views in lower than 24 hours. Views on TikTok jumped 500% from a yr earlier.

Federal legislation enforcement brokers executed a search warrant and served a federal grand jury subpoena to WWE Executive Chairman Vince McMahon in July, in accordance with a current regulatory submitting by the corporate. No particulars in regards to the nature of the warrant or subpoena had been revealed by WWE.

The Wall Street Journal had reported final yr that the WWE was investigating an alleged $3 million cost from McMahon to a departing feminine worker following a consensual affair. WWE’s investigation into the misconduct allegations was accomplished final yr.

World Wrestling Entertainment Inc., which introduced with Endeavor in April that it was combining with UFC, stated within the submitting with the Securities and Exchange Commission that whereas authorities investigations into McMahon stay ongoing, no expenses have been introduced in them.

WWE stated that it has cooperated all through the method.

“In 2022, WWE formed a special committee to review allegations of misconduct against me,” McMahon stated in an announcement on the time. “That review was concluded in November 2022 following an extensive investigation. Throughout this experience, I have always denied any intentional wrongdoing and continue to do so. I am confident that the government’s investigation will be resolved without any findings of wrongdoing.”

McMahon is taking medical depart from the sports leisure firm following current spinal surgical procedure.

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