Thursday, October 24

Biden marketing campaign provides joint assembly with Obama as ex-president enters 2024 fray early

WASHINGTON — President Joe Biden is elevating cash for his reelection marketing campaign by providing donors the prospect to fulfill himself and Barack Obama, which means the previous president might be getting into the 2024 political fray sooner than he did throughout final 12 months’s midterms or the final presidential election.

An e mail to supporters urged them to donate for an opportunity to “meet President Biden and President Obama” and featured a hypothetical textual content message chain the place Biden writes “Hey pal, what do you say we band together to thank some grassroots supporters in person” and Obama replies “See you there” along with a smiling emoji sporting sun shades.

Biden additionally posted on the X platform, previously referred to as Twitter, “You and a guest could win a trip to meet @BarackObama and me” over a photograph of the 2 posing for a selfie.



Obama has often campaigned for his former vp and Democratic leaders across the nation, although normally not this early within the marketing campaign cycle, on condition that the 2024 election continues to be about 15 months away.

The former president campaigned for Democrats in key swing states together with Nevada and Wisconsin within the days earlier than final November’s election, when Democrats defied historic precedent and did much better than anticipated, choosing up a seat within the Senate and solely narrowly dropping management of the House to Republicans. He additionally did fundraising for the Democratic National Committee within the 12 months main up the midterms, just like how he’s now elevating cash for Biden.

And Obama campaigned for Biden amid the coronavirus pandemic in 2020, releasing a joint video along with his former No. 2 that summer time. It featured a socially distanced assembly between the pair that was their first for the reason that pandemic started, and confirmed them in discussions defending the Obama administration’s report whereas criticizing then-President Donald Trump as unworthy of the White House.

Later that fall, Obama held drive-in occasions for Biden in Florida and reunited along with his former vp for an outside rally in Philadelphia the weekend earlier than Election Day. But these efforts solely got here after Obama avoided taking sides in the course of the Democrats’ aggressive 2020 presidential main, which Biden rallied to win after opening losses in Iowa, New Hampshire and Nevada.

Obama senior adviser Eric Schultz stated final week that, “Just as he always has, President Obama looks forward to supporting Democrats up and down the ballot next fall, and no race has bigger stakes than President Biden’s reelection.”

“Our strategy will be based on driving impact. We place a huge emphasis on finding creative ways to reach new audiences, especially tools that can be directly tied to voter mobilization or volunteer activations,” Schultz stated in an announcement then. “We are deliberate in picking our moments because our objective is to move the needle.”

The Biden reelection marketing campaign says its high surrogates, together with Obama, are broadly centered on the marketing campaign’s present high priorities, which embrace fundraising, and that providing a gathering with Biden and Obama to entice donors doesn’t imply the previous president is prone to be out campaigning for Biden anytime quickly.

Since saying his reelection bid in April, in the meantime, Biden himself has centered extra on governing than campaigning. So far, the president has attended only one 2024 rally, a June occasion in Philadelphia sponsored by lots of the nation’s high labor organizations.

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