WWE is flexing its branding muscle, promoting greater than 90,000 tickets to subsequent yr’s WrestleMania about eight months earlier than the premium reside occasion is held and earlier than a single match has been introduced.
Tickets for WrestleMania 40, which can happen in Philadelphia on April 6 and April 7, 2024, went on sale on Friday. In sooner or later, ticket gross sales for WrestleMania 40 topped the all-time whole gross file of $21.6 million set by this yr’s WrestleMania 39.
The blockbuster ticket gross sales come on the heels of this month’s SummerSlam, which had ticket gross sales of $8.5 million, the most important quantity for any non-WrestleMania occasion ever.
WWE’s WrestleMania is the Super Bowl for the sports leisure firm. The firm efficiently shifted it to a two-day occasion throughout the COVID-19 pandemic in 2020 and has saved that mannequin in place. Much like NFL followers with the Super Bowl, wrestling followers will journey from throughout to attend a WrestleMania occasion and make a full weekend of it. Many participate in meet and greets with wrestlers, purchase unique merchandise and look at historic wrestling artifacts on show earlier than attending the occasion.
WrestleMania has constructed up the worth of the model through the years by having its matches be the payoff for storylines involving its prime stars, mixing in celebrities, surprises, and offering over-the-top aptitude, whether or not it’s via the gear wrestlers put on or their ring entrances. Die-hard followers know what they’ll anticipate, which makes it simpler for them to purchase tickets months forward of time after they don’t but know what a single match will likely be.
World Wrestling Entertainment Inc. has additionally used its advertising expertise to push WrestleMania ticket gross sales. Some of the corporate’s prime wrestlers have not too long ago made appearances in Philadelphia to advertise the occasion, together with a cross promotion with the NFL’s Philadelphia Eagles, with wrestling followers with the ability to comply with all of it by way of WWE’s social media platforms.
Content Source: www.washingtontimes.com