The “Rodgers Rate” is over.
After 12 years with the previous Green Bay Packers quarterback, State Farm has not renewed its endorsement cope with quarterback Aaron Rodgers, who’s now with the New York Jets.
Rodgers’ final business for the corporate aired in January throughout final season’s NFL playoffs.
State Farm’s sequence of commercials that includes the NFL star started in 2011, initially centered on the “Discount Double Check” that mixed Rodgers’ championship belt landing celebration with the insurance coverage firm’s offers, creating the slogan.
“We wish Aaron the best in his future endeavors,” a State Farm spokesperson, confirming that the deal was over, advised Sportico on Tuesday. The deal netted the four-time NFL MVP roughly $3 million per season.
State Farm had stood by their former pitchman by the backlash of his resolution to characterize himself as immunized to COVID-19. Mr. Rodgers later publicly confirmed that he had not gotten the COVID-19 vaccine.
“Aaron Rodgers has been a great ambassador for our company for much of the past decade. We don’t support some of the statements that he has made, but we respect his right to have his own personal point of view,” State Farm stated in an announcement in 2021.
While the corporate has ended its cope with Rodgers, the “Patrick Price” promoted in State Farm commercials by the Kansas City Chiefs’ Super Bowl-winning quarterback Patrick Mahomes is beamed over America’s airwaves. The two quarterbacks are additionally contrasted in America’s “streaming wars.” Mahomes starred within the first season of Netflix’s “Quarterback” whereas Rodgers has headlined the present season of HBO’s “Hard Knocks,” with the Jets on the Max platform.
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