The Biden marketing campaign launched an advert Friday that highlights GOP rivals’ plans for brand new limits on abortion and leverages sound bites from the primary Republican debate, leaning into a problem that Democrats see as a political winner.
The one-minute advert, titled “These Guys,” options previous clips of former President Donald Trump taking credit score for appointing the justices who overturned Roe v. Wade and the nationwide proper to abortion.
It additionally incorporates a debate-stage clip of Florida Gov. Ron DeSantis, who signed a six-week restrict on abortion in his state, and older footage from Sen. Tim Scott, who’s vowed to signal essentially the most pro-life laws attainable if he wins the White House.
The Biden group says abortion choices ought to be made between and lady and her physician.
“The last people who should be involved are these guys,” the advert says. “Decisions about your body should be made by you. Not by them.”
Democrats have been livid over the 2022 Supreme Court resolution that opened the door to state-based restrictions on abortion, however they’ve leveraged the difficulty on the poll field.
A sequence of poll measures have resulted in victories for the pro-choice facet, even in purple states, and the Biden marketing campaign is hoping anger over the GOP crackdown on abortion will animate key voters, comparable to younger folks and suburban girls.
Republican candidates on the Milwaukee debate stage flexed their pro-life credentials for the GOP base.
Former U.N. Ambassador Nikki Haley mentioned she is ardently pro-life however “consensus” will likely be required to develop and go nationwide limits.
That prompted a rebuke from former Vice President Mike Pence, who mentioned consensus is “the opposite of leadership.”
Mr. Pence is pushing for a restrict on abortion after 15 weeks of being pregnant.
The Biden marketing campaign mentioned it plans to make use of their positions towards them. The abortion advert is one piece of a 16-week, $25 million promoting purchase that may run on digital platforms in key 2024 states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
“MAGA Republicans came to the debate stage and boasted about their support to strip women of the right to make their own health care decisions,” Biden marketing campaign supervisor Julie Chavez Rodriguez mentioned. “President Biden and Vice President [Kamala] Harris stand with the overwhelming majority of Americans against these bans, and for codifying Roe into law.”
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