Taylor Swift and Beyoncé reporters needed by largest newspaper chain in US

The largest newspaper chain within the US has posted a few job adverts sure to whet the urge for food of pop music buffs far and broad.

Gannett is searching for a Taylor Swift reporter and Beyoncé reporter.

The media agency which owns greater than 200 every day papers is about to rent the 2 journalists by means of its manufacturers USA Today and The Tennessean.

Those within the Swift function ought to be “an energetic writer, photographer and social media pro who can quench an undeniable thirst for all things Taylor Swift with a steady stream of content across multiple platforms”, in line with the itemizing.

The job entails figuring out why the Cruel Summer singer’s affect is ever-expanding, evaluation of the Swiftie fan base, and the pop sensation’s world affect.

For the Beyoncé function, the reporter ought to be proficient with textual content and video and should be capable of seize the record-breaking Grammy recipient’s influence on society.

Both jobs require 5 years of newsroom expertise and the power to journey internationally, with a wage vary of $21.63 to $50.87 (£17.31 to £40.71) per hour.

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However, the brand new positions have been met with criticism.

‘A tradition of sameness’

US journalist commerce union, NewsGuild, cited main redundancies at Gannett with 47% downsizing prior to now three years. Last 12 months alone the corporate minimize about 6% of its roughly 3,440-person US media division.

Certain journalists have mentioned the roles are cloaked in superfan behaviour.

One critic, Soraya Roberts, saying the protection of such prime artists results in “a culture of sameness” on the expense of native arts tales.

Reporting on a star and one star solely is not a novelty, although.

Suzy Exposito of the Los Angeles Times mentioned she was an “unofficial” beat reporter for Puerto Rican rapper Bad Bunny in a earlier function, spending the majority of her time overlaying his actions in comparison with different subjects.

Ms Exposito mentioned: “His near-weekly output became really overwhelming, and it took away focus from a lot of other artists who were also making compelling work.”

Reasons behind the roles have been linked to reaching Search Engine Optimisation (search engine marketing) targets in addition to competing with social media fan accounts when it comes to reporting superstar information first.

Eric Grode, director of a journalism course at Syracuse University, mentioned a reporter would have “a lot of good material to work with” particularly given Swift’s affect.

He mentioned a information outlet would achieve a worthwhile asset if the reporter takes the job severely and supplies greater than live performance articles.

There aren’t many celebrities with such overarching affect as Swift and Beyoncé.

Swift not too long ago grew to become the primary feminine artist to hit 100 million month-to-month listeners on Spotify, whereas a college in Belgium introduced it might launch a course devoted to the singer – believed to be the primary of its type in Europe.

Meanwhile, Beyoncé’s songs traverse the ages, and having offered some 200 million data globally, she is without doubt one of the best-selling artists of all time.

The Crazy In Love icon went down in historical past this 12 months after receiving her thirty second Grammy – probably the most ever.