Federer, Nadal Speak Store in Louis Vuitton Core Values Marketing campaign

By Chris Oddo | @TheFanChild | Monday May 20, 2024

Roger Federer and Rafael Nadal are at it once more.

The legendary rivals have teamed up with Louis Vuitton in its “Core Values” campaign, which was released over the weekend. The main values center on “a journey past the bodily, a dedication to excellence, and a transmission of goals.”

Federer and Nadal, who met 40 times during their illustrious careers on the ATP Tour, including nine major finals, were featured in a full page spread in the New York times, photographed by legendary Annie Leibovits.

¡Clase eterna!
Rafa Nadal y Roger Federer caminando en las montañas Dolomitas en Italia para una campaña de Louis Vuitton.

La foto fue tomada por Annie Leibovitz. pic.twitter.com/gYHYTjlkDl

— Sébastien Mélières (@SbastienMlires1) May 19, 2024

“It’s a unique opportunity to be working on this campaign with Rafa. How we could be such rivals and then at the end of our careers be beside each other doing this campaign has been very cool,” Federer mentioned in a press assertion.

The Vuitton marketing campaign has been operating for over a decade and a half.

Followed by the tagline “There are journeys that turn into legends” a press release reads: “Captured through the lens of renowned photographer Annie Leibovitz, Roger Federer and Rafael Nadal illustrate how each personal journey can reach legendary heights when pursued with determination and a pioneering spirit. Discover behind the scenes of the latest Core Values campaign embodied by the athletes who went from youthful prodigies to global icons.”

Federer and Nadal produced a brief video amongst the falling snow, which options them reflecting on their careers, rivalry and particular moments.