6G Internet adverts criticised for ‘misleadingly implying’ existence of 6G

A broadband supplier has been slapped down by the promoting watchdog for misleadingly implying the existence of 6G.

6G Internet was the topic of a criticism about claims on its web site and in a leaflet.

6Ginternet.com displayed the corporate brand and the promise of “full fibre speeds at affordable prices”, with a whole web page devoted to “the 6G Internet story”, detailing how its community operates.

The web site additionally refers to “Wi-Fi 6 router benefits” as much as “40% faster than Wi-Fi 5”.

Similar claims had been made within the leaflet, which marketed a “better than half price sale” and a free router provide.

The complainant prompt the corporate’s very identify implied the existence of a sixth-generation cell community, when the latest accessible normal stays 5G.

Regardless, 6G Internet instructed the Advertising Standards Agency (ASA) it had supplied broadband companies underneath its identify with out complaints from prospects or different authorities since 2013.

The firm mentioned because it was clearly marketed as a house web supplier, providing “Wi-Fi 6 router benefits”, any shoppers would perceive it was not providing improved cell knowledge speeds.

Somewhat confusingly, Wi-Fi generations use an identical naming conference to cell community speeds – and are at an identical level of their numbered lineage.

Read extra:
What is 5G and why does it matter?
Britons ‘nonetheless ready to really feel 5G advantages’

6G reference ‘prone to mislead’

The ASA mentioned it understood the distinction in what 6G Internet supplied and precise 6G knowledge speeds, however warned shoppers would doubtless conflate them.

It additionally mentioned as numerous routers now again up their broadband functionality with 4G or 5G connectivity, cell and residential web know-how couldn’t be fully separated anyway.

6G Internet was additionally criticised for references to its “innovative network” that makes use of “fibre optic cables and wireless technology” quite than the “old-fashioned copper wiring” and “out-of-date” tools most suppliers use.

The ASA mentioned it might make prospects assume the agency supplied a “more advanced” resolution that operated otherwise.

“We concluded that the name ‘6G Internet’ was likely to mislead in the context of its presentation in the ads,” it mentioned.

6G Internet was ordered to not run the advertisements once more in such a type, and to not suggest a sixth-generation cell community truly existed and could possibly be utilized by shoppers.

Sky News has contacted 6G Internet for remark.