Debt prevention start-up lands funding as mortgage disaster grows

A client debt recommendation start-up aimed toward serving to Britons climate the cost-of-living disaster has secured exterior funding forward of its public launch.

Sky News understands that SuperFi, which is aimed toward an estimated 18m adults who’re wrestling with month-to-month family payments, will announce on Friday that it has raised $1m in a pre-seed spherical.

The elevate has been led by Ascension, a enterprise capital fund, and likewise contains cash from Force Over Mass and a grant from the Greater London Authority.

SuperFi estimates that it is going to be capable of save customers greater than £130m in debt repayments over the following 5 years, by offering them with an outline of their money owed, analysing their monetary circumstances, and providing entry to acceptable debt prevention instruments and providers.

The platform, which goals to launch later this yr, has been based by a bunch of expertise executives who beforehand labored for corporations together with NatWest Group and Groupon.

Research from StepChange, the debt charity, suggests there are 18m Britons who will not be but in cost arrears and so will not be eligible for formal debt options.

The analysis says that this group collectively owes greater than £70bn in unsecured money owed.

“We believe that debt management should be proactive, not reactive,” Tom Barltrop, co-founder of SuperFi, stated.

“Our goal is to help millions of people struggling to pay their bills and credit commitments better manage their debt before it becomes a crisis.”

The new funding is being earmarked to assist authorisation through the City regulator’s ‘innovation sandbox’ and to launch partnerships with London boroughs.

Emma Steele, a associate at Ascension, stated: “With over £1.6trn in personal debt in the UK alone, the scale of the problem is massive, and SuperFi’s innovative platform is uniquely positioned to address it through a partner-based business model that remains on the consumers’ side as the business scales.”