First Bud Light and Kid Rock; now Jack Daniel’s and Pauly Michaelis.
The iconic Tennessee whiskey model is being criticized for having “went woke” with a drag-queen advertising marketing campaign, and one fan’s Facebook response has gone viral.
Pauly Michaelis, a self-described superfan, wrote in a Facebook submit final week that “for over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands, and all American bad a** people. THEY WENT WOKE,” he wrote.
Mr. Michaelis was just a little kinder than Kid Rock, who shot up instances of Bud Light over its embrace of transgender influencer Dylan Mulvaney.
He as an alternative made a video by which he “only” burns what needed to be tons of of {dollars} value of Jack Daniel’s alcohol and merchandise that he owned.
The event was a Jack Daniel’s marketing campaign, which Newsweek identified was practically two years outdated however which individuals started noticing once more after the Bud Light furor, that makes use of drag queens from “Ru Paul’s Drag Race.”
Jack Daniel’s produced a collection of movies titled “Drag Queen Summer Glamp” with three drag queens from the hit TV present throughout Gay Pride Month in 2021, by which the drag queens do summer-camp-style challenges round its Lynchburg, Tennessee, distillery.
“THEY took a classic tradition of Americana that was the total definition of masculinity and made it WOKE and for this I say F*** YOU JD and all of your products. You will never have the honor of touching my lips ever again,” Mr. Michaelis mentioned.
He’s not alone in his anger at Jack Daniel’s, Newsweek famous.
Country-music star Travis Tritt tweeted that whiskey drinkers “should take note,” and posted promotional photographs of the Jack Daniel’s marketing campaign.
Political columnist Benny Johnson, chief inventive officer with the conservative Turning Point U.S.A., wrote final week that Jack Daniel’s had “gone full woke” after which took a shot on the product.
“BREAKING: Jack Daniels has officially changed their name to ‘Jill Daniels’ Pronouns are same: Trash/Whiskey,” he wrote on Twitter.
A Jack Daniel’s spokesperson defended the marketing campaign in a remark to Newsweek.
The firm’s merchandise have been “made with everyone in mind, including the LGBTQ+ community. As a longtime champion of the LGBTQ+ community, Jack Daniel’s celebrates individuality and living life boldly on your own terms,” the spokesperson mentioned.
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