ATLANTA — Delta Air Lines says it’s bringing former star quarterback Tom Brady on board as a “long-term strategic adviser.”
Brady is a seven-time Super Bowl winner for the New England Patriots and Tampa Bay Buccaneers.
“Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities,” Delta CEO Ed Bastian mentioned in a information launch asserting the partnership.
Delta didn’t disclose how a lot it’s paying Brady and declined to reveal different phrases.
Delta mentioned Brady will play a job in advertising and marketing and assist the Atlanta-based airline develop coaching and teamwork instruments for its greater than 90,000 staff. He can even seem on a collection of Bastian’s “Gaining Altitude” video interviews to debate subjects together with overcoming adversity.
Brady mentioned he and NFL teammates flew on Delta many occasions, “even celebrating Super Bowl wins on the plane,” and has “loved and respected” the airline for years.
“Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible,” he mentioned in a press release issued by the airline.
Brady retired after the 2022 NFL season, and he spoke not too long ago to The Associated Press not too long ago about his numerous new initiatives.
The five-time Super Bowl MVP, who turned 46 final month, signed a 10-year take care of Fox Sports to be its lead NFL analyst on sport broadcasts, he’s a minority proprietor of the WNBA Las Vegas Aces, has attire and wellness manufacturers, and has appeared in TV adverts for Hertz rental automobiles and even a function movie – “80 for Brady,” about 4 aged girls who journey to see him play within the Super Bowl.
Brady additionally endorsed cryptocurrency trade FTX, which collapsed final 12 months. He is amongst celebrities being sued over the endorsements. According to a chapter submitting by FTX, Brady owned greater than 1.1 million shares as of January.
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