Sega to pay £625m for Angry Birds maker Rovio Entertainment
Sega Sammy, the gaming agency behind Sonic the Hedgehog, has agreed a deal to purchase rival Rovio Entertainment - finest recognized for Angry Birds.The pair confirmed that the Japanese agency would pay €706m (£625m) for Rovio simply days after takeover talks had been revealed.
The acquisition comes as Sega seeks to speed up its development within the world gaming market.Rovio is a mobile-first video games firm that creates, develops and publishes cellular video games.Angry Birds, the place wingless birds are fired by slingshot to destroy thieving pigs, is its essential earner.
The franchise was latterly expanded into motion pictures.Haruki Satomi, president and chief govt of Sega Sammy, stated: "Among the rapidly growing global gaming market, the mobile gaming market has esp...









