Lidl wins courtroom battle with Tesco over use of yellow circle on Clubcard branding
Lidl has gained a trademark lawsuit towards grocery market chief Tesco over its use of a yellow circle in branding.The German low cost chain introduced the case in 2020 shortly after its rival adopted a yellow circle towards a blue background to advertise its Clubcard Prices low cost scheme.
Lidl has historically used a yellow circle on a blue background in its important brand.Tesco's Clubcard Price scheme is deployed within the retailer's shops, generally subsequent to particular discounted merchandise in addition to extra typically to advertise the scheme.Judge Joanna Smith, sitting on the High Court, mentioned in a written ruling that Tesco had "taken unfair advantage of the distinctive reputation" for low costs held by Lidl's logos.
However, she rejected Lidl's argument t...