Grey Goose might be flying excessive at Flushing Meadows once more this month.
The USTA at the moment introduced that the US Open and Grey Goose vodka will prolong one of many longest-running spirits partnerships in sports, as the 2 have fun 17 years collectively in 2023 by renewing the model’s US Open sponsorship.
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Financial phrases of the deal weren’t disclosed.
The renewal marks one other yr that Grey Goose would be the Official Vodka of the US Open and serve the official signature cocktail of the match, the Honey Deuce. The US Open and Grey Goose first partnered in 2007 and have since offered greater than 1.8 million Honey Deuce cocktails, together with a record-breaking 405,000 in 2022, the USTA stated.
In a transfer certain to excite and gas US Open evening followers, Grey Goose will broaden to 4 on-site branded bars on the 2023 US Open.
The Grey Goose bars might be within the Food Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse and two on the promenade stage of Arthur Ashe Stadium, doubling the variety of ‘Honey Deuce Express’ entry factors on the primary stadium’s higher stage.
The Honey Deuce will proceed to be served in a commemorative memento cup, that includes the names of previous US Open singles champions.
For a second yr, Grey Goose is providing ready-to-drink Honey Deuce signature cocktails that may even be obtainable for at-home supply in choose markets with the “Honey Deuce Express” kits.
Photo credit score: USTA/US Open
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