An promoting know-how firm owned by Patrick Drahi, the entrepreneur who owns a serious stake in BT Group, has expressed curiosity in a tie-up with Tremor International, a London-listed rival.

Sky News has learnt that Teads, which has been owned by Mr Drahi's Altice Group, and Tremor have been holding talks a couple of attainable mixture of the 2 companies in latest months.

The exact standing of the discussions was unclear on Monday, though banking sources stated Tremor had attracted a number of expressions of curiosity through the summer season.

Tremor, which offers digital promoting options to purchasers corresponding to Amazon, Disney and X - previously often called Twitter - isn't at present engaged in a proper sale course of.

The firm has seen its shares undergo amid the broader know-how downturn, with its worth having halved within the final 12 months.

That fall has taken place regardless of the completion of the combination of Amobee, which Tremor purchased final yr for $230m.

One business banker stated a merged Teads and Tremor would boast mixed revenues of $1bn and $300m of revenue.

Among the administrators chargeable for figuring out Tremor's future is Rebekah Brooks, the boss of News UK, writer of The Times and The Sun.

Shares in Tremor had been buying and selling on Monday at round 159.2p, giving the corporate a market worth of simply £225m.

Tremor declined to remark, whereas Teads didn't reply to a collection of emailed enquiries.

Content Source: information.sky.com