AMC Theatres says extra folks went to its venues final week than at another seven-day interval within the firm’s 103-year historical past.

The huge inflow of moviegoers, pushed primarily by the discharge of “Barbie” and “Oppenheimer,” broke the corporate’s attendance and income data throughout the nation throughout the week of July 21-27. The weekend of July 20 was additionally the busiest weekend at AMC Theatres for the reason that reopening of venues after the COVID-19 pandemic.

The firm mentioned it couldn’t say what number of moviegoers have been concerned in its record-breaking week.

“Barbie” introduced in over $350 million domestically and “Oppenheimer” grossed slightly below $175 million.

“The monumental success of ‘Barbie’ and ‘Oppenheimer’ has the entire movie and movie theater industry abuzz, with discussions of new records and new benchmarks being realized seemingly wherever you turn,” AMC CEO Adam Aron mentioned. “These two movies, along with the many others playing on our huge silver screens, continue to rewrite what is possible at the box office.”

In the U.S., 65 AMC places set their very own single-week field workplace data.

While “Barbie” and “Oppenheimer” have been the highest moneymakers of the week, with many viewers members seeing each movies on the identical day, different movies continued to draw audiences.

The latest “Mission: Impossible” movie, “Dead Reckoning Part One”, and “The Sound of Freedom” additionally introduced in spectacular revenues for the theaters.

The huge theatrical hits final month put stress on Hollywood to not solely finish the author and actor strikes, but additionally to think about theater gross sales at the same time as streaming continues to dominate.

During the pandemic, when theaters have been principally closed, many high-profile movies have been launched straight onto streaming platforms. Consumers principally praised the transfer, and studios continued to launch movies on streaming even after theaters opened. However, with the runaway success of “Barbie” and “Oppenheimer,” studios could rethink the ability of theater gross sales.

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