Its shops could also be gone, however Bed Bath & Beyond by no means left.

Overstock.com, which purchased the rights to the title together with the bankrupt firm’s digital belongings on June 21, introduced it will be donning the Bed Bath moniker Tuesday.

Searches on Google for Overstock.com ship its now-defunct title, however clicking on it reveals the revived Bed Bath & Beyond web site. Company leaders described the change as an ideal match between enterprise and model title for the retailer, which will probably be on-line solely.

“Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing. Through this rebranding, we’re breathing new life into Bed Bath & Beyond. … Think of it as Bed Bath & a much bigger, better Beyond,” mentioned Bed Bath & Beyond CEO Jonathan Johnson in a press release.

The renamed firm is providing promotions to mark the change, plus has relaunched the Bed Bath & Beyond app and rewards program.

New customers will get a 25% off coupon. Users of the previous Bed Bath & Beyond app may have as much as $50 in accrued loyalty factors reinstated and can obtain unique coupons, whereas members of the Overstock.com Club O rewards program may have their membership and factors transferred to the brand new Bed Bath program and can obtain a 20% off coupon. 

Before launching the title change in America, the corporate modified over its Canadian web site on June 29. The Overstock.com title and branding will fade away, however the firm didn't disclose how lengthy that can take.

Content Source: www.washingtontimes.com