By Tennis Now | @Tennis_Now | Friday, August 25, 2023

Times Square hosts the ball drop every New Year's Eve.

Novak Djokovic introduced waterdrop to the crossroads of the world.

Twenty-three time Grand Slam champion tuned up for the US Open enjoying tennis in Times Square.

Djokovic hit with Taylor Fritz, Danielle Collins and youngsters in a promotional exhiibition for waterdrop. All three gamers are waterdrop ambassadors. 

"Becoming an athlete doesn’t just rely on talent and training, but also on the choices you make for your body," Djokovic mentioned. "A healthy lifestyle includes proper hydration with no concessions on environmental impact. I believe that by working together, we can make a real difference and get rid of [plastic bottles].”

Waterdrop served sustainable hydration with an all day long tennis activation in NYC’s Times Square and a refreshing waterdrop “hydration station”, offering a variety of delicious Microdrink beverages. 

Fans have been inspired to play a recreation on the courtroom and given the chance to recycle their plastic bottles and make the sustainable swap for a free waterdrop water bottle.

In tandem with the model’s activation in New York’s Times Square, waterdrop has not too long ago earned the respected titles of Official Hydration Partner and Gold Partner of the 2023 ATP Tour. The collaborations convey forth ingenious on-court hydration benches, specialised hydration merchandise for gamers and workers, and energetic involvement with the ATP's medical staff, highlighting waterdrop's dedication to holistic wellness.

Photo credit score: waterdrop

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