Netflix is formally retiring its well-known crimson envelopes after practically 25 years and over 5 billion mailings.

On Tuesday, the corporate introduced that it will finish its DVD supply service in September of this 12 months. The firm initially was a pay-per-rental service in 1997, as cumbersome VHS tapes started to lose favor and an increasing number of viewers bought residence DVD gamers. The firm switched to a subscription mannequin two years later.

“After an incredible 25-year run, we’ve decided to wind down DVD.com later this year. Our goal has always been to provide the best service for our members but as the business continues to shrink that’s going to become increasingly difficult. So we want to go out on a high, and will be shipping our final discs on September 29, 2023,” co-CEO Ted Sarandos wrote in an announcement.

Since Netflix launched its streaming service in 2007, the DVD-by-mail enterprise has slowly declined. The firm has tried to shift clients away from the comparatively pricey DVD rental service to streaming. According to the corporate, the DVD enterprise generated $145.7 million in 2022, round 0.5% of its whole income.

Mr. Sarandos thanked all film lovers for utilizing the service over time in his announcement on Tuesday.

“To everyone who ever added a DVD to their queue or waited by the mailbox for a red envelope to arrive: thank you,” he wrote.

In 2011 Netflix tried to create a separate firm, known as Quickster, to deal with its DVD-by-mail enterprise. After a good quantity of ridicule and pushback from clients, the corporate reversed the choice. The income from the corporate’s DVD service shortly dried up quickly after.

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