After greater than eight a long time, the Oscar Mayer Wienermobile has a brand new title: the Frankmobile. 

Oscar Mayer, a subsidiary of Kraft Heinz, modified the moniker of its scorching canine scorching rod to promote the brand new recipe for its all-beef franks. The new taste retains the beefy style however has a extra balanced profile, the corporate claims.

Visually, the car stays the identical, with decals declaring the lengthy automobile the “all-beef beef frank Frankmobile.”

The sounds emanating from the six autos are actually Frank Whistles, and their drivers have gone from being Hotdoggers to Frankfurters. Customers named Frank will obtain coupons for packages of Oscar Mayer beef franks.

“This summer, it’s time to highlight another fan favorite: our delicious 100% Beef Franks,” Oscar Mayer Associate Brand Manager Stephanie Vance stated within the Kraft Heinz announcement. 

Will the title change stay everlasting? A spokesperson advised CNN the corporate will see if the Frankmobile tag cuts the mustard with followers.

Content Source: www.washingtontimes.com