LOS ANGELES — Jason Aldean ‘s “Try That in a Small Town” is experiencing exponential progress following controversy over its music video.

“Try That in a Small Town,” which was launched in May, debuted at No. 2 on the Billboard Hot 100 this week simply behind BTS’s Jung Kook solo single “Seven,” that includes Latto. The observe skilled the largest gross sales week for a rustic tune in over 10 years.

According to Luminate, the tune hit 11.7 million on-demand audio and video streams between July 14 and 20, marking a 1,000% improve from the earlier week. Prior to the music video launch on July 14, the observe accounted for 987,000 streams within the U.S.

Digital tune gross sales elevated from 1,000 to 228,000, in those self same weeks, respectively.

The music video for the tune lasted only one weekend on Country Music Television earlier than the community pulled it in response to an outcry over its setting and lyrics. When the community eliminated the video from its rotation, it had 350,000 views on YouTube. Now that quantity is now over 16 million, and it's the No. 1 trending video below the “music” class.

In the visible, Aldean — who has been awarded nation music artist of the last decade by the Academy of Country Music — performs in entrance of the Maury County Courthouse in Columbia, Tennessee. It is the location of the 1946 Columbia race riot and the 1927 mob lynching of an 18-year-old Black teenager named Henry Choate.

Aldean’s video obtained fervent criticism on-line, with some claiming the visible is a “dog whistle” and others labeling it “pro-lynching.”

“There is not a single lyric in the song that references race or points to it- and there isn’t a single video clip that isn’t real news footage -and while I can try and respect others to have their own interpretation of a song with music- this one goes too far,” Aldean wrote in a tweet posted Tuesday.

“Cuss out a cop, spit in his face / Stomp on the flag and light it up / Yeah, ya think you’re tough,” Aldean sings on the observe, written by Neil Thrasher, Kurt Allison, Tully Kennedy, and Kelley Lovelace. “Got a gun that my granddad gave me / They say one day they’re gonna round up / Well, that (expletive) might fly in the city, good luck / Try that in a small town.”

On Friday, July 21, whereas acting at Cincinnati’s Riverbend Music Center, Aldean addressed the viewers with “Cancel culture is a thing… which means try and ruin your life, ruin everything. One thing I saw this week was a bunch of country music fans that could see through a lot of the bulls—-, all right?”, in line with “The Columbus Dispatch.”

For these questioning if he would play the tune reside, he mentioned, “The answer is simple. The people have spoken and you guys spoke very, very loudly,” he mentioned, earlier than launching into the tune.

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