Music streaming service SoundCloud tunes up on the market

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The homeowners of SoundCloud, one of many world's largest music streaming companies, are getting ready for a sale that would fetch in extra of $1bn.

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Sky News has learnt that Raine Group and Temasek Holdings, the Singaporean state funding fund, have begun interviewing funding banks a few potential public sale of the corporate.

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Founded in 2007, SoundCloud offers artists with the instruments to construct their careers by offering them with a web based residence to publish their work.

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In whole, greater than 40 million artists have launched 320 million tracks on the platform.

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A sale of SoundCloud would underline the size of its turnaround lately, with its progress having accelerated beneath Eliah Seton, who took over as chief govt final 12 months.

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When Raine and Temasek invested in 2017, the enterprise was reportedly getting ready to collapse.

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It had struggled to monetise its enterprise mannequin in an period of quickly shifting economics within the world music business.

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The main file labels, together with Universal and Warner Music, stay key gamers, though quite a lot of independents and start-ups utilizing alternative ways to attach artists and customers have additionally discovered methods to make cash.

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Last 12 months, SoundCloud laid off just below 10% of its workforce because it focused annual profitability for the primary time.

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The strategy of promoting SoundCloud is unlikely to get underway for some months, in response to one insider.

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A Soundcloud spokeswoman declined to remark.

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Content Source: information.sky.com

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