Twitter proprietor Elon Musk on Friday mentioned his social media firm’s incoming CEO is Linda Yaccarino, an outgoing NBCUniversal government with expertise within the promoting business. 

“@LindaYacc will focus primarily on business operations, while I focus on product design & new technology,” Mr. Musk mentioned on Twitter. “Looking forward to working with Linda to transform this platform into X, the everything app.” 

Mr. Musk teased the arrival of a brand new chief for Twitter on Thursday, saying an unnamed girl would begin within the coming weeks. He introduced Ms. Yaccarino’s addition Friday as rumors swirled that she was in talks to start working for Twitter. 

Ms. Yaccarino’s tenure at NBCUniversal extends greater than 11 years. She beforehand labored on the leisure firm Turner for twenty years, based on her LinkedIn profile. She interviewed Mr. Musk onstage at an promoting convention final month in Miami.

Advertising is a essential a part of the social media firm’s enterprise, which Mr. Musk has overhauled since taking on the corporate final 12 months. 

Mr. Musk has appeared for a successor to run Twitter for months. In testimony to a Delaware court docket in November, he testified that he would discover another person to run the platform. 

The subsequent month, he polled Twitter customers about whether or not he ought to depart the corporate’s high spot, and 57% of the 17.5 million voters urged him to step apart. 

As the ballot outcomes rolled in, Mr. Musk mentioned in December that he had no successor and had not discovered anybody who wished the job that would maintain the corporate alive. 

In Ms. Yaccarino, Mr. Musk appears to be like to have discovered an government to maintain the corporate afloat and assist him flip the platform into X.

Mr. Musk’s objective of making X just isn't new. He defined in October 2022 that taking on Twitter was a part of his need to construct the brand new product. 

“Buying Twitter is an accelerant to creating X, the everything app,” he mentioned then. 

Precisely what X appears to be like like stays to be decided, however Twitter has experimented with new options in Mr. Musk’s tenure. 

Earlier this week, ousted Fox News Channel host Tucker Carlson mentioned he supposed to take his present to Twitter. 

Mr. Musk shared information of the cable information fixture’s migration to Twitter in a tweet that mentioned the social media firm had not signed any take care of Mr. Carlson. 

Mr. Musk mentioned Mr. Carlson would have entry to an promoting income share that may quickly be made out there to content material creators on Twitter, and the Twitter proprietor hoped left-leaning voices would plan to make use of his platform in a similar way as the previous Fox News Channel persona.

• This article relies partly on wire-service experiences.

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