Netflix watchers who share their mother and father’ or pals’ accounts will quickly need to get their very own because the streaming service begins its long-awaited crackdown on password sharing within the U.S.

Starting this week, Netflix is limiting the variety of screens per account to solely customers inside the similar family. However, these with premium accounts, beginning at $15 a month, can add one other display screen outdoors their family for a further $8 a month.

The transfer has been a very long time coming. Netflix first introduced it could be getting robust on password sharing all the way in which again in 2021. The subsequent yr, it carried out the coverage in New Zealand, Canada, Portugal and Spain.

The firm initially mentioned the rule can be coming to the U.S. in June, but it surely appears to have began early.

The transfer is extensively unpopular and, as soon as the announcement was made, hundreds canceled their subscriptions. Netflix goes forward with its transfer anyway.

Netflix executives have a motive for taking the hit of shedding password-sharing prospects. According to some estimates, at the least 100 million viewers don't pay for his or her subscriptions and share another person’s account. This has apparently translated to a lack of $6 billion for the corporate. 

In response to the general public backlash, Netflix launched a extra reasonably priced $ 7-a-month plan with ads on Nov. 1. The streaming service has since gained round 9 million subscribers worldwide, although it isn’t clear what number of of these new subscribers bought the $7 plan.

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