The various social media platform Parler has mentioned it was acquired by Starboard, a media firm that believes the app must do greater than cater to conservatives.

Parler’s app went dwell in 2018 however its recognition soared following the 2020 election amongst former President Donald Trump’s followers amid issues about distinguished platforms equivalent to Facebook and Twitter censoring content material on-line.

Big Tech took intention at Parler following the Jan. 6, 2021 riot on the U.S. Capitol. Amazon Web Services booted Parler offline over concern that the platform’s content material would result in real-world hurt and Apple and Google eliminated the app from their app shops.

Parler’s new patrons plan to tug the app down once more this yr to conduct a “strategic assessment” and decide the best way to serve censored communities, mentioned Starboard, previously Olympic Media, in a press release printed to Parler’s web site on Friday.

“No reasonable person believes that a Twitter clone just for conservatives is a viable business anymore,” the assertion mentioned.

Starboard mentioned new advances in synthetic intelligence and the corporate’s current laptop code will present it a possibility to construct a brand new house for unsupported on-line communities at Parler.

“Parler’s large user base and additional strategic assets represent an enormous opportunity for Starboard to continue to build aggressively in our media and publishing business,” mentioned Ryan Coyne, Starboard CEO, in a press release.

News shops BizPacReview and American Wire, which produce content material for conservative audiences, say on their web sites that they're owned by Olympic Media, which is now Starboard.

Parler mentioned in October 2022 that it reached an settlement to promote to Ye, the rapper previously referred to as Kanye West. Parler then mentioned on Twitter in December it had reached a choice to terminate the sale with Mr. Ye in November.

As Parler has appeared for brand spanking new leaders to chart its future, different tech platforms have sprung up trying to cater to comparable audiences. For instance, Mr. Trump publishes brief posts and shares content material on Truth Social, his personal social media platform. 

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