Prime Energy, the influencer-backed drink that has develop into a viral playground hit, is dealing with scrutiny over its doubtlessly harmful ranges of caffeine.

A US senator has referred to as on the nation's Food and Drug Administration (FDA) to research Prime Energy, which accommodates 200mg of caffeine per can - the equal of about two cans of Red Bull or six cans of Coke.

"One of the summer's hottest status symbols for kids is not an outfit, or a toy - it's a beverage," senator Charles Schumer mentioned.

He referred to as the drink a "serious health concern for the kids it so feverishly targets".

Prime drinks had been created by YouTubers KSI and Logan Paul. The sale of the drinks has sparked chaos at supermarkets since their launch.

People had been filmed pushing and shoving to get their arms on the Prime Hydration drink and KSI urged individuals to cease shopping for the drink at vastly inflated costs after stories bottles had been going for as much as £100 every.

There are two sorts of Prime drinks: Hydration, which accommodates no caffeine, and Energy, which does.

Prime representatives have defended the vitality drink as clearly labelled "not recommended for children under 18".

But in his letter to the FDA, Mr Schumer claimed there was little noticeable distinction within the on-line advertising of the 2 drinks - main many mother and father to imagine they had been shopping for a juice for his or her little one, solely to wind up with a "cauldron of caffeine".

Read extra:Chaos in Aldi supermarkets after transient sale of latest drink promoted by YouTubersKSI urges followers to not pay over the chances for Prime drinks

"A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising," he wrote.

"This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink."

Content Source: information.sky.com