By Chris Oddo | @TheFanChild | Monday May 20, 2024

Saudi Arabia and the WTA Tour have strenghthened their working relationship.

On Monday the Tour unveiled a multi-year partnership with the Saudi Public Investment Fund (PIF).

The PIF will turn out to be the first-ever naming associate of the WTA Rankings. Additionally, PIF will work with the WTA to develop present initiatives and develop new alternatives for younger gamers, with the objective of boosting the profiles of the sport’s subsequent generations of stars.

It’s one other step within the rising funding made by the Saudis within the sport of tennis.

In February we realized that the WTA Finals can be in Saudi Arabia beginning this yr, as a part of a three-year deal that can improve the prize cash for this November's season-ending championship to a document $15.25 million, a 70 % improve from 2023.

The Public Investment Fund (PIF) and the WTA on Monday unveiled a multi-year partnership that can assist their shared ambition to develop girls’s skilled tennis.

Click the hyperlink beneath to listen to extra concerning the announcement. ⬇️

— wta (@WTA) May 20, 2024

In February PIF additionally introduced its partnership with the ATP and have become the official naming associate of the PIF ATP Rankings, which makes the PIF the one international associate throughout each the WTA and ATP Tours.

Additionally, PIF has additionally partnered with mixed WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, along with the Beijing WTA 1000 and ATP 500 occasions.

“We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings,” mentioned Marina Storti, the CEO of WTA ventures. “Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game.”

Content Source: www.tennisnow.com