Succession star Brian Cox on the usage of AI to copy actors: 'It's a human rights situation'

Brian Cox says the usage of synthetic intelligence (AI) to copy an actor's picture and use it eternally is "identity theft" and must be thought-about "a human rights issue".

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The Scottish star, who's greatest identified for taking part in Succession patriarch Logan Roy, was talking on the premiere of the James Bond impressed quiz present 007: Road To A Million.

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He advised Sky News: "It doesn't keep me up at night, but I am concerned about it and I want it to be sorted.

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"I feel AI is a human rights situation. It's not only a union situation. It's really an identification theft. And it is very, very prevalent for the time being."

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Cox mentioned he is significantly involved for younger actors who he feels are extra susceptible to exploitation by unscrupulous producers.

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He mentioned: "The younger actors are put in a situation where they're told they have to do this and they don't, but they don't know that at the time..."

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Channelling his internal Logan Roy, he concluded: "It's been pretty horrendous. And then the deal, you know, we give you $50 or Β£50 to have you in perpetuity well, basically, I'd have told them to f*** off."

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More on Artificial Intelligence

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Actors in America have been on strike for over 100 days over pay and work situations - together with higher safeguards in opposition to unauthorised use of their pictures by synthetic intelligence.

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Performers have discovered their jobs significantly susceptible to new know-how, with generative AI in a position to replicate facial expressions, physique motion and voice with alarming accuracy.

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On Thursday, Hollywood star Scarlett Johansson turned the most recent star to fall sufferer to a seemingly unauthorised deepfake advert.

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She follows within the footsteps of Tom Hanks, Tom Cruise and Keanu Reeves, different high-profile faces to have develop into the topic of broadly seen unauthorised deepfakes.

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Read extra:Sunak reveals 'landmark settlement' with AI companiesElon Musk tells Sky News AI is a 'threat' to humanity

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While negotiations between the Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP) are ongoing, AI has proved to be a sticking level between sides.

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Meanwhile within the UK, a two-day AI summit at Bletchley Park, residence of Britain's Second World War codebreakers, has introduced collectively politicians, tech bosses and teachers to debate the challenges and alternatives of synthetic intelligence.

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Speaking on Thursday, Prime Minister Rishi Sunak mentioned the occasion would "tip the balance in favour of humanity".

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The summit - whose delegates additionally included tech millionaire Elon Musk - has resulted within the Bletchley Declaration, through which 28 nations together with the US and China have agreed to collaborate to analysis security considerations world wide's most succesful AI fashions.

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Content Source: information.sky.com

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