New Twitter CEO Linda Yaccarino instructed workers to make use of “hand-to-hand” fight to convey advertisers again to the platform.

Ms. Yaccarino used the phrase this month in a worldwide gross sales assembly, which means she needs her employees to persuade advertisers in particular person versus on-line.

The Financial Times report means that Twitter is getting extra severe about bringing advert income again to the positioning.

The website’s proprietor, Elon Musk, initially needed to make the platform much less reliant on advertisers, however the brand new technique suggests the plan could have modified.

Nearly half of Twitter’s promoting income dried up after Mr. Musk purchased the corporate in October. Many advert corporations that spent tens of millions on the platform have been involved over his erratic posts, though conservatives cheered his content material and unbanning of right-leaning customers.

There are indications the corporate’s repute amongst advertisers is bettering. The Verge reported that after Ms. Yaccarino took over as CEO this month, Twitter is not thought-about a “high-risk” firm.

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