Lionesses’ on-line reputation climbs regardless of heartbreak in Women’s World Cup remaining

The Lionesses might not have clinched the Women’s World Cup after defeat to Spain within the remaining, however curiosity in England’s star gamers has not wavered as their on-line following continues to develop.

Goalkeeper Mary Earps has seen her following on video platform TikTok leap by over 175,000 since 3 August.

Meanwhile, different gamers have seen their followings enhance step by step however considerably because the Lionesses’ 2022 win on the Euros.

Defender Lucy Bronze’s Instagram following has risen by nearly 300,000 because the Euro 2022 event resulted in August final 12 months.

The rising visibility of the Lionesses comes because the workforce seems to be set to restart negotiations with the FA concerning bonus pay for gamers taking part within the World Cup.

The discussions – the place the England girls’s workforce are reportedly searching for additional compensation from the FA on prime of what’s obtained by FIFA for his or her success – had been halted in the course of the event in Australia and New Zealand.

One of essentially the most memorable performances of this 12 months’s Women’s World Cup got here from the Lionesses’ goalkeeper, Mary Earps.

Earps, who has been nicknamed “Mary Queen of Stops”, was awarded the Golden Glove prize for greatest goalkeeper by FIFA after conceding simply 4 targets throughout the whole event.

The Manchester United participant’s event success has been matched by a ballooning on-line following.

At the time of writing, Earps has over 870,000 followers on TikTok – the very best variety of followers of any Lioness on the app. Just beneath three weeks beforehand, Earps’ following on the app stood at 692,000.

She has over half one million extra followers on the platform than she did final August following the Women’s Euros.

This surge in reputation might not come as a shock to these accustomed to the Lioness’s presence on the app. Referred to because the “TikTok Queen” by her fellow teammates, Earps has constructed up a status for her playful posts on her and her teammates’ accounts.

The time period “Mary Earps” was talked about on X (previously Twitter), TikTok and YouTube over 19,000 occasions on Sunday within the UK, in keeping with knowledge collected by the social listening platform TalkWalker.

This is the very best variety of searches for her identify in a single day over the previous 13 months – seemingly prompted by her save of Spain’s Jennifer Hermanos’ penalty within the remaining.

The spike in reputation of the England goalkeeper follows the controversial choice from Nike to not manufacture her reproduction shirt for the Women’s World Cup, which Earps described as “hugely disappointing and very hurtful”.

Since the ultimate, Nike has issued an additional assertion saying it’s “working towards resolving the issue for future tournaments”.

Also receiving a lift on-line following the Women’s World Cup is the Lionesses’ captain, Millie Bright.

According to Google Trends knowledge, Bright’s identify was within the prime 10 most-searched phrases on Google within the UK on Saturday.

Similarly to her teammate Earps, mentions of Bright’s full identify throughout X, TikTok and YouTube have been on the highest they have been up to now 13 months within the lead-up to Sunday’s sport.

Bright – seemingly specializing in captain duties – has kept away from posting as a lot on social media as a few of her teammates in the course of the event.

But she is going to generally seem in her teammates’ posts and her following on TikTok has reached round 300,000 – making her one of the vital fashionable Lionesses on the platform.

The rise in on-line reputation for particular person England gamers corresponds to growing curiosity within the Lionesses in addition to the broader girls’s sport because the workforce progressed in direction of the ultimate.

Analysis of Google Trends knowledge by the style retailer Boohoo discovered Google searches for “Lionesses kit” within the lead-up to Sunday’s sport elevated by over 3,617% above common over the previous 90 days. Kits bearing the identify of Lauren Hemp, Millie Bright and Mary Earps have been essentially the most looked for, in keeping with the evaluation.

Separate knowledge describes how gross sales of England merchandise jumped by over 700% above the day by day common ranges following England’s 3-1 win towards Australia within the semi-finals, in keeping with Adobe Analytics.

Elsewhere on social media, the Lionesses’ channels are having fun with a post-tournament increase.

The England TikTok account, which is the account shared by each the boys’s and girls’s England groups, noticed its following leap up by 200,000 over the course of the World Cup.

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